Released on: October 11, 2007, 7:29 am

Press Release Author: RocSearch India

Industry: Consumer Services

Press Release Summary: RocSearch, a fast-growing, UK-based, business research and
analytics firm, released a report examining the change in Indian advertising spends
over the years.

Press Release Body: India, 11 October, 2007: RocSearch, a fast-growing, UK-based,
business research and analytics firm, released a report examining the change in
Indian advertising spends over the years.

The RocSearch study begins with a historical overview of the Indian advertising
industry and concludes with an outlook on the industry. It includes a summary of the
issues faced by advertisers, such as, plugging the revenue gap caused by a ban on
liquor and tobacco ads and retaining creative talent.

The report looks at the trends and key drivers and their impact on the industry and
conducts a detailed external and internal study of the Indian advertising industry
within the PEST and Porter frameworks.

The key findings of the study reveal that below-the-line (BTL) activity is growing
faster than above-the-line (ATL) advertising. The study also highlights how
mushrooming of TV channels has brought down the spot rates of niche channels for
advertisers.

The study notes that print and TV form the two largest media in terms of advertising
revenues. The share of radio and online advertising in the total advertising pie is
growing at a rate faster than the industry growth rate (10-12%).

The report provides a summary of operations and competitive strategies of leading
agencies, including JWT, O&M, and Lowe's. It explores the competitive landscape,
currently comprising ten dominant agencies.

India has been cited as an emerging outsourcing hub for content development and
production because of its low-cost advantage in creative talent, strong software and
animation skills, and multi-cultural understanding of the creative team.

About RocSearch

RocSearch is a fast-growing, UK-India based professional services firm providing
research and analytics support services to Research and Consulting firms, Brand &
Marketing Communication firms, Investment Advisory firms and Corporates. It provides
business, market, financial and emerging markets research and analytics services
with a focus on fact-based problem solving.

RocSearch helps support business development, client engagement, product development
and thought leadership initiatives of clients globally. Its India-based knowledge
centre is equipped with a growing analyst team capable of fulfilling dynamic custom
research requirements and adapting to client-specific processes.

Web Site: http://www.rocsearch.com

Contact Details: For more details, kindly get in touch with our media contact:

Gayatri Ojha
Senior Associate - PR & Corporate Communications
gayatri.ojha@rocsearch.com
Mobile: +91 98730 89705
Direct: +91-120-40171159